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Peugeot 2040 – Semo

MY ROLE

UI / UX Designer

 

PERIOD

September 2017 – October 2017 (2 months)

 

PROJECT DESCRIPTION

Semo is a design project briefed by Peugeot. We had to think about what Peugeot’s User Experience could be in 2040. The result was a concept of a user interface and community vehicles, in a pretty exotic setting.

From now to 2040, global warming will have risen a lot, causing even more natural catastrophes and the melting of a big part of the poles’ ice.

We chose to set ourselves in Antarctica in a fictional¬†city called Semo (“seed” in Esperanto), which could be used as a metaphorical lighthouse for the rest of humanity, in both technological and social ways.¬†We presented a new image of Peugeot, with a dematerialized experience of mobility.

You can check the video support we used for the final presentation here!

It’s not a video game project, but it’s a good example of how I can use my game development skills and knowledge in other fields.

 

WHAT WENT WELL

I had the chance to work with a game artist, two industrial designers, and two animators. It was a unique experience to merge our creative processes, in a good mood for everyone. We discovered and shared our different experiences in a project which was very motivating for all of us.

 

WHAT WENT WRONG

Because of our different creative processes, it was sometimes not that easy to share our thoughts to merge our visions, but it was a challenging exercise we happily did.

 

WHAT I LEARNED

Sharing knowledge, technics, and creative processes is a very important thing in our field of work.

 

TEAMMATES

Laure DE LA SELLE DE CHATEAUBOURG – Animator

Lucas DE PINHO – Animator

Morgane GRISLIN – Animator

Paul HANNECART – UI / UX Designer

Odilon LOIEZ – UI / UX Designer & 3D Modeller

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DETAILS

+ Finished project
+ 6 people