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Peugeot 2040 – Semo

MY ROLE

UI / UX Designer

 

PERIOD

September 2017 – October 2017 (2 months)

 

PROJECT DESCRIPTION

Semo is a design project briefed by Peugeot. We had to think about what Peugeot’s User Experience could be in 2040. The result was a concept of a user interface and community vehicles, in a pretty exotic setting.

From now to 2040, global warming will have risen a lot, causing even more natural catastrophes and the melting of a big part of the poles’ ice.

We chose to set ourselves in Antarctica in a fictional¬†city called Semo (“seed” in Esperanto), which could be used as a metaphorical lighthouse for the rest of humanity, in both technological and social ways.¬†We presented a new image of Peugeot, with a dematerialized experience of mobility.

You can check the video support we used for the final presentation here!

It’s not a video game project, but it’s a good example of how I can use my game development skills and knowledge in other fields.

 

WHAT WENT WELL

+ I had the chance to work with a game artist, two industrial designers, and two animators. It was a unique experience to merge our creative processes, in a good mood for everyone. We discovered and shared our different experiences in a project which was very motivating for all of us.

+ Because of our different creative processes, it was sometimes not that easy to share our thoughts to merge our visions, but it was a challenging exercise we happily did.

 

WHAT I LEARNED

Sharing knowledge, technics, and creative processes is a very important thing in our field of work.

 

TEAMMATES

Laure DE LA SELLE DE CHATEAUBOURG – Animator

Lucas DE PINHO – Animator

Morgane GRISLIN – Animator

Paul HANNECART – UI / UX Designer

Odilon LOIEZ – UI / UX Designer & 3D Modeller

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DETAILS

+ Finished project
+ 6 people